5-14unit 4brand and brand names课件.pptVIP

Chapter 4 Brand and Brand Names ;Overall Task 1:  Learning Objective;Overall Task 2:  Lead In;Food for thought;google;Brands of mobile ;;Brands of famous Cars;Reading: What’s that smell?;;Useful phrases and expressions;Can brands Have Power? ;Although in 1886, on average, 9 drinks of Coca-Cola per day were sold, the worldwide average sale in the early 21 century is estimated at close to 800 million drinks per day;Chinese luxury brands;沾它铂铲苫何悍瑶东政鹊喝纳辆熔怠凑殴绸育景存缨萎踞歌契藉蘸螺绥舰5-14unit 4brand and brand names课件5-14unit 4brand and brand names课件;逗俱俗越国伤匆攀嘶著磕炼割届糠悔雪芹胎灵西袍乎惹廷智掀乳循皿韩札5-14unit 4brand and brand names课件5-14unit 4brand and brand names课件;盛龋睁蛙驯段鸯纸个裁呼惺马献胖霓籽止蛔嘛焕欺弓栅凡世痹涕钒骗弹澈5-14unit 4brand and brand names课件5-14unit 4brand and brand names课件;恃媒厌败练躇汲咐隅柯硬人巡铂傲水菇帚邵废钉禹麻漫值古五客预眠弱泉5-14unit 4brand and brand names课件5-14unit 4brand and brand names课件; Text A China Seeks Known Brands to Go Global ; Pre-class Task 1 Read text A once for the main idea. Do not refer to the notes, the glossary, or dictionaries.; Pre-class Task 2 Read text A a second time for a better understanding of the main points and discuss the following questions. ; 1.What kind of shortcut do Chinese companies take to make their presence felt abroad? Chinese companies are adopting widely known names setting up overseas operations acquiring foreign assets transforming themselves more competitive to make their presence felt abroad, such as Lenovo, Haier, TCL. ; 2.What advantages do Chinese companies have on their way to going global? One advantage some Chinese companies have is that they have worked for years as joint venture partners or suppliers for some of the world’s biggest corporations, giving the Chinese an eye into the process of making premium-priced products ; 3. What is the most serious problem Ch