从文化层面分析中美消费观的差异论文.docVIP

从文化层面分析中美消费观的差异毕业论文 Contents Abstract I 摘要 II 1 Introduction 1 1.1 Significance and Aim of the Paper 1 1.2 Organization of the Paper 1 2 Literature Review 2 2.1 The Definition of Consumption Conception 2 2.2 Related Researches Abroad and at Home 2 3 The Comparison of Chinese and American Consumption Conception 3 3.1 Conservatism and Adventurism 3 3.2 Future Consumption and Excessive Consumption 4 3.3 Frugality and Enjoyment 5 3.4 Practicability and Form 5 3.5 Collectivity and Individuality 6 4 The Influences of Chinese and American Cultures on Consumption Conception 6 4.1 The In