Business Venture - Term 2 Topic 2课件.ppt

Writing the Business Plan;To define a business plan and demonstrate its value To explore the business planning pitfalls that plague many new ventures To describe the benefits of a business plan To set forth the viewpoints of those who read a business plan To emphasise the importance of coordinating the business plan segments To review key recommendations by venture capital experts regarding a business plan To present a complete outline of an effective business plan To present some helpful hints for writing an effective business plan To highlight points to remember in the presentation of a business plan To underline some of the contrarian viewpoints on the importance of a business plan. ;Q. What is a ‘business plan’? Q. And what could it be used for? Q. Why would someone take on the stress and effort of starting a new business, not being certain of its success? ;Desire for independence Desire for wealth Often within: Limited opportunities for advancement ; or A change in life circumstances (as a trailing spouse or through redundancy) Other characteristics: – Typically the oldest child or only child – Frequently know another entrepreneur – Arise from deprived or marginal groups ;*;*;A document in which you: Make your business case Describe your operations Identify your management team Project the future financial situation A tool for determining the essential operations A primary document for managing the venture and raising funds The entrepreneur’s roadmap;Evaluate feasibility of the idea Development of strategy Entry, early growth, acquisition, LBO, harvest, etc. Assist in obtaining resources/approval Establish credibility;Clear description of the idea Overview of industry to suggest need/opportunity Evidence that demand exists (or can be created or stolen) Clear description of resource requirements: marketing, operations, financing Background of management team Schedule Discussion of risks, rewards, and offer ;C