Chapter 4跨商务文化交际课件.pptVIP

Chapter 4 Cultural Values; We are learning English, we are adopting ourselves to a new culture, we are learning a new cultural software. With the knowledge we have learned, we can have a better communication. But all of these do not necessarily lead to successful communication, as we often respond or react by doing more of what we did in the past. A kind preparation or pre-knowledge can only work in a certain way. Most often We work in a cultural way of our own. ;A group of Chinese professors were visiting Oxford University. They were served with western food for the three meals a day. About one week later, some refused to take such meals and chose to cook Chinese food for themselves.;Most of the Oxford University professors or doctors lecture in their way. They sit on the desk now and then for their lectures.;People are sitting or lying on the grass for leisure in public. ;Why are the Chinese and the westerners so different in so many ways? In food, time, talking, sex, friendship, nature, children, family, work, education, and social relationships, almost everything. The key is their different attitudes towards values. The culture they have enjoyed all their life. ;Introductory Case;;;Definition of Value;;;Cultural Dimensions; Power Distance;Those cultures that emphasize equality, such as Canada, Australia, and United States, tend to minimize power and status differences. ;According to Confucius, we have ruler guides subject, father guides son and husband guides wife (the “Three Cardinal Guides”), ▲“三纲”是指“君为臣纲，父为子纲，夫为妻纲” benevolence, propriety (适当), reason , knowledge and sincerity for the “Five Constant Virtues”. ▲“五常”即仁、义、礼、智、信 中国儒家伦理文化的架构，名份与教化观念维护社会的伦理纲常和政治制度。; People at the higher levels of the hierarchy are treated with great respect and deference (顺从, 尊重) by those lower down the ladder. People in authority should not step out of their privileged roles, bosses should not be questioned, and there is little or no delegation of au