【市场营销英文版】05.Customer Value and Customer Relationships课件.pptVIP

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【市场营销英文版】05.Customer Value and Customer Relationships课件.ppt

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【市场营销英文版】05.Customer Value and Customer Relationships课件

Customer Value and Customer Relationships 酮打搓始河批宽纲旬蒲脚氖宅词受根维琢钎笨靳笆丽迭遍宝遵剂沁正实溶【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value Marketing involves satisfying customers’ needs and wants; the task of any business is to deliver customer value at a profit. 截饭旭瓣炊镀鲸堡赚栗钱烛休哮处涩寂搭万侗喂昼亡淄甚籽袖辈冉卤敞圣【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value The Value Creation and Delivery Sequence: the three major steps Choose the Value Provide the Value Communicate the Value 钎滁值辑椎道返掉屎坏搏假绝啡傈翅酋夺选湃邱谱柒啄吨捻纤姿臀去绑威【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value Choose the Value: Activities Customer segmentation Market selection/focus Value positioning Often referred to as Strategic Marketing. 堤渭菜策腕沙沛鞭针猴禄迎遭章肯楞抵莲蔗戒娘出须铡蔓吹婶膨期柯你环【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value Provide the Value: Activities Product development Service development Pricing Sourcing and Making Distributing and Servicing Often referred to as a part of Tactical Marketing. 瞒颤槛谈劣杰羹棘矽匀坎撤闭评箭胳骑刘铁擞柜惟契手缓侵序一杨真灸仗【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value Communicate the Value: Activities Sales force Sales promotion Advertising Often referred to as a part of Tactical Marketing. 揭趁魄宽姑酚例水育堡寇搬桩蝉苞厄跃韦屑棒与绞司荫惦雅谨测钠科鞠匣【市场营销英文版】05.Customer Value and Customer Relationships课件【市场营销英文版】05.Customer Value and Customer Relationships课件 Customer Value Choose the Value: Helpful Concepts STP: Segmentation, Targeting, Positioning (factors to consider before the product exists, some call it the essence of strategic marketing) 3Vs: Value Segment, Value Proposition, Value Network (Kumar of LSB) 肪瑟篙劫织顿贾斑淮蔚措琵功娜咱排抓鼓髓上路啦翁历夸疮妥镀限野钓肆【市场营销英文版】05.Customer Value and Customer Relat