体验商务英语3 U11 Ethics课件.ppt

Unit 6 Ethics International Business English, Book 3 Contents Teaching Objectives and requirement Objectives: To enable Ss to talk about Ethics To familiarize the Ss with language about honesty and dishonesty To practice reading listening for gist and specific ideas To refresh Ss’ grammar knowledge about Narrative tenses To practice language used for Problem-solving To work out solutions to the Case-Study task To practice writing a letter Reading Business Brief: business ethics Different terms for the word bribe: kickback, sweetener, backhander, baksheesh, greasing of palms Legal terms: illicit payment, commission Political terms: slush fund, sleaze Business Brief: business ethics Price fixing is an agreement between competitors in a market to buy or sell a product, service, or commodity only at a fixed price, so that each can maintain a reasonable profit margin. The group involved in price fixing is sometimes referred to as a cartel垄断联盟 . Business Brief: business ethics whistleblower Business Brief: business ethics Financial institutions try to prevent insider trading Companies selling personal finance promise try to avoid misselling Manufacturers try to make green or environmentally friendly products Cosmetics companies try to avoid testing on animals Clothing companies claim that their product are not using child labor; paying subsistence wages; working in sweatshops Business Brief: business ethics Policy of equal opportunities, or in the US, an affirmative action program, ensures that people are recruited and promoted on the basis of merit and not discriminated against on the grounds of race or gender. Codes of ethics and mission statements Starting up c) A mission statement is a document in which a company sets out its general approach to doing business and/or its objectives. Not all companies have mission statements, and they can vary from a single sentence (Microsoft’s is ‘A computer on every desk and in every home’.) to several pages. 宗旨 Th