麦肯锡为三星中国做项目：《标杆企业研究》.pptVIP

CONFIDENTIAL;OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK;BACKGROUND INFORMATION;Source: Toshiba website, Lit search;Source: Company website, Lit search;Source: Company Report, Lit search; Source: Company website, Literature Search; Source: Literature Search; McKinsey Analysis; Source: Literature Search; McKinsey Analysis;TOSHIBA WILL FURTHER INVEST IN IT INDUSTRY IN CHINA;TOSHIBA IS THE LEADING PLAYER IN NOTEBOOK MARKET BOTH IN CHINA AND GLOBALLY;STRATEGY;TOSHIBA’S MISSION AND VISION;THREE STRATEGIES PROPEL TOSHIBA TO BECOME A GLOBAL HI-TECH LEADER IN THE NEW MELLIMUM;ASSESSMENT OF TOSHIBAS CURRENT STRATEGIC POSITION – SWOT;THERE ARE TWO SUCCESSFUL MODELS IN THE CHINA CTV MARKET, DALIAN TOSHIBA FOLLOWS THE SONY MODEL;TOSHIBA SHIFTS ITS STRATEGIC FOCUS TO APPLICATION SOLUTION AND CUSTOMER SERVICE IN CHINA NOTEBOOK MARKET;PRODUCT/MARKET;TOSHIBA’S GLOBAL NET SALES BY BUSINESS SEGMENT;DALIAN TOSHIBAs KEY TV PRODUCT OFFERINGS;DALIAN TOSHIBA’S MARKET POSITION IN CHINA’S CONVENTIONAL CRT TV MARKET: NO. 5 MARKET SHARE LEADER;DALIAN TOSHIBA’S MARKET POSITION IN CHINA’S PJTV MARKET: NO. 1 MARKET SHARE LEADER;PJTV PLAYERS’ STRENGTHS AND WEAKNESSES;TOSHIBA HAS A FULL-LINE PROUCT OFFERING IN NOTEBOOK, COVERING LOW-END TO PREMIUM SEGMENT;TOSHIBA IS STRONG IN EDUCATION, LARGE AND MEDIUM BUSINESS, BUT PARTICULARLY WEAK IN GOVERNMENT;TOSHIBA IS GENERALLY A MEDIUM TO HIGH-END PLAYER, PARTICULARLY STRONG IN USD 2.5-3.5K PRICE BRAND;VALUE CHAIN STRATEGY;Source: Literature Search, Konka web site, team analysis;DALIAN TOSHIBA’S TV DISTRIBUTION CHANNEL;TOSHIBA ADOPTS THE NATIONAL CHIEF-DISTRIBUTOR PRACTICE IN NOTEBOOK BUSNIESS IN CHINA ;TOSHIBA HAS POSITIONED CHINA AS A KEY RD BASE;TOSHIBA HAS OUTSOURCED THE MAJOR PART OF NOTEBOOK MANU-FACTURING AND ITS DISTRIBUTOR IS CAPABLE OF CUSTOMIZATION IN CONFIGURATION ;UNDER STRONG COST PRESSURE, DIGITAL CHINA AND TOSHIBA ARE PUSHING TOWARDS MORE FLATTENED CHANNEL STRUCTURE;DIGITAL CHINA IS BUILDING UP AN ADVANCED NATION-WIDE DISTRIBUTI