关于广告英语的语法特征.docVIP

论文题目： 试论广告英语的句法特征 指导教师： 何三凤 系 别： 国际教育交流学院 专 业： 商务英语 班 级： 商英09-1班 姓 名： 沈琼燕 学 号： 200950008 二○一二年五月 摘 要 随着全球经济的发展，广告无疑已经成为人们生活中不可缺少的一部分。作为广告家族一员的广告英语，已从普通英语中独立出来，逐渐发展成一种特殊的文体。广告创作的成败，在很大程度上取决于语言文字的运用。广告英语有其独特的风格和特点，在句法上的特点表现为：多用简单句、肯定句；慎用复合句、否定句；巧用疑问句、分离句；频用祈使句、省略句等等。这使广告英语形成了一种鲜明独特的语言形式和文体风格。 关键词：广告；广告英语；句法特征 Abstract With the development of global economy, advertisements have become an indispensable part of life. As a member of advertising family, advertising English has been separated from the common English, developed gradually into a special style. The success or failure of the advertising creation, to a great extent, depends on the use of language. Advertising English has its unique style and characteristics, and the characteristics in the syntax are these: use simple sentences and certain sentences more; use carefully with complex sentences and negative sentences; use skillful with interrogative sentences and separation sentences; use frequently with imperative sentences and elliptical sentences and so on. These makes advertising English take shape a unique language form and style. Key words: advertising, advertising English, syntactic features 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc323326022 摘 要 PAGEREF _Toc323326022 \h II HYPERLINK \l _Toc323326023 Abstract PAGEREF _Toc323326023 \h III HYPERLINK \l _Toc323326024 引言 PAGEREF _Toc323326024 \h 1 HYPERLINK \l _Toc323326025 1广告英语的概述 PAGEREF _Toc323326025 \h 2 HYPERLINK \l _Toc323326026 1.1 广告概述 PAGEREF _Toc323326026 \h 2 HYPERLINK \l _Toc323326027 1.1.1 广告的定义 PAGEREF _Toc323326027 \h 2 HYPERLINK \l _Toc323326028 1.1.2 广告的分类 PAGEREF _Toc323326028 \h 3 HYPERLINK \l _Toc323326029 1.2 广告英语概述 PAGEREF _Toc323326029 \h 4 HYPERLINK \l _Toc323326030 1.2.1 广告英语的主要构成 PAGEREF _Toc323326030 \h 4 HYPERLINK \l _Toc323326031 1.2.2 广告英语的功能 PAGEREF _Toc323326031 \h 4 HYPERLINK \l _Toc3233260