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国际商务 Chap17 中文翻译课件
International Business
国际商务
;Chapter 17
Global Marketing and RD
;Introduction;The Globalization Of Markets And Brands;Market Segmentation;Market Segmentation;Classroom Performance System;Product Attributes;Cultural Differences;Economic Development;Product And Technical Standards;Distribution Strategy ;Distribution Strategy ;Differences Between Countries;Differences Between Countries;Differences Between Countries;Differences Between Countries;Differences Between Countries;Choosing A Distribution Strategy;Classroom Performance System;Communication Strategy ;Barriers To International Communication;Barriers To International Communication;Barriers To International Communication;Barriers to International Communication;Push versus Pull Strategies;Push versus Pull Strategies;Push versus Pull Strategies;Push versus Pull Strategies;Global Advertising ;Global Advertising;Classroom Performance System;Classroom Performance System;Pricing Strategy;Price Discrimination;Price Discrimination;Price Discrimination;Strategic Pricing ;Strategic Pricing ;Strategic Pricing ;Strategic Pricing ;Regulatory Influences On Prices;Regulatory Influences On Prices;Regulatory Influences On Prices;Classroom Performance System;Configuring The Marketing Mix;New Product Development ;The Location Of RD;Integrating RD, Marketing, And Production ;Cross-Functional Teams;Building Global RD Capabilities;Classroom Performance System;International Business
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