Chapter7 Public B2B Exchanges and Portals(电子商务-英文版).ppt

Chapter 7 Public B2B Exchanges and Portals Learning Objectives Define e-marketplaces and exchanges and describe their major types. Describe the various ownership and revenue models of exchanges. Describe B2B portals. Describe third-party exchanges. Learning Objectives (cont.) Distinguish between purchasing (procurement) and selling consortia. Define dynamic trading and describe B2B auctions. Describe the operation and benefits of networks of exchanges. Discuss exchange management. Learning Objectives (cont.) Describe the critical success factors of exchanges. Discuss implementation issues of e-marketplaces and exchanges. Describe the major support services of B2B. Describe the role of extranets in supporting marketplaces and exchanges. ChemConnect: The World Chemical Exchange The Problem Before the Internet, the B2B trading process was slow, fragmented, ineffective, and costly Buyers paid too much, sellers had high expenses, and intermediaries were needed to smooth the trading process ChemConnect: The World Chemical Exchange (cont.) The Solution Traders meet electronically in a large Internet marketplace Save on transaction costs, reduce cycle time, and find new markets and trading partners around the globe ChemConnect: The World Chemical Exchange (cont.) ChemConnect provides a trading marketplace and an information portal to over 7,500 members in 135 countries Members are: Producers Consumers Distributors Traders Intermediaries involved in the chemical industry ChemConnect: The World Chemical Exchange (cont.) Trading Center consists of 3 trading areas Marketplace for buyers Marketplace for sellers Commodity market platform ChemConnect: The World Chemical Exchange (cont.) ChemConnect members use the Trading Center to streamline sales and sourcing processes by automating requests for quotes, proposals, and finding new suppliers The center enables a member to negotiate more efficiently with existing business partners as well as with new companies the member ma