国际市场营销Chap001课件.ppt

I n t e r n a t i o n a l M a r k e t i n g;Text book;Reference Books;Who Who?;Every week’s HOMEWORK!;;Exams;Classroom Etiquette;Chapter 1;What Should You Learn?;Global Perspective: Global Commerce Causes Peace;Events and Trends Affecting Global Business;The Internationalization of Chinese Business;Foreign Acquisitions of U.S. Companies;Selected U.S. Companies and Their International Sales;“Ocean Products” Quiz;International Marketing;The International Marketing Task;Differences can be right next door……..;Different sense of humor in foreign countries?;Environmental Adaptation;The Self-Reference Criterion and Ethnocentrism;SRC and Ethnocentrism;SRC and Ethnocentrism;Framework for Cross-cultural Analysis;Developing a Global Awareness;Approaches to Global Awareness;Stages of International Marketing Involvement;No Direct Foreign Marketing;Infrequent Foreign Marketing;Regular Foreign Marketing;Global Marketing;Strategic Orientation;Domestic Market Orientation;Multidomestic Market Orientation;Global Market Orientation;The Orientation of International Marketing;Foreign Policy’s Global Top 20;Summary;Summary;Summary