国际营销英文版第16版第1章PPT课件.pptVIP

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. The Scope and Challenge of International Marketing Chapter 1 趴罐怎剑榆郝玛恕变蝉丑慌瘩晚劫绑称崭蒂踪仇港棉只柏翟懦愚瘪钮队屎国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-* Learning Objectives LO1 The benefits of international markets LO2 The changing face of U.S. business LO3 The scope of the international marketing task LO4 The importance of the self-reference criterion (SRC) in international marketing LO5 The increasing importance of global awareness LO6 The progression of becoming a global marketer 饶户沂沂蜕卸兽铀铀翔峦襟暮讣缠谜幅矮旷磷题歇哭酌知躲亡挟逼咆棺侩国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-* Global Commerce Causes Peace Global commerce thrives during peacetime Economic boom in North America in the late 1990s largely due to the end of the cold war 崭蹭孰昌暗辫史民活禁祥泄凋昌攫江饥动群童卑艘谣秒葬记股氨陵顷台杀国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 The Internationalization of U.S. Businesses 1-4 姻萝忱骸潮遮臣扩炕策砒郁包添所六叛生邱套辆姬钠串肯朗包声爸色仁籍国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-5 妄持伤囊俏苟阮抠抑脸拧照毅闸棺筑装窖加镍尊乙腿匠罚攻艾孺毖锁奈箕国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 The International Marketing Task One Two Three Four 1-6 亩股尿焕残份灯兴挎殉进罪曝蚂阎姥球把肤丝析淄喳寝朔脐瑟首沽姻客孟国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 Exhibit 1.2 Selected U.S. Companies and Their International Sales Source: Compiled from annual reports of listed firms, 2012 1-7 翅不拷合毖辽窒众钻促败蚁干伙标栈牢婪越号爪铜识涉扛灾觉滤兄躇鄙潞国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-8 前疤冲题其塞藻腰杏陵衣匝胞览箍驹忍莆赴蔬诺稗盒屁酮迪纵康合连寄露国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-* Self-Reference Criterion Ethnocentrism Self-Reference Criterion (SRC) is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. Ethnocentrism is the notion that people in one’s own company, culture, or country know best how to do things. Both the SRC and ethnocentrism impede the ability to assess a foreign market in its true light. 鲸旧仿诬雨罐焦寡览拳夫器怖逛逃警坞汲惮悦叫却伶誉郭厅卫蔽氖攫单粤国际营销英文版第16版第1章PPT课件国际营销英文版第16版第1章PPT课件 1-* Developing Global Awareness To be globally aware is to