生态旅游 Chapter 7课件.pptVIP

;Learning Objectives: Identify the various motivations for tourist shopping and how they can be met. Describe the role of shopping and retail in a resort operation. Illustrate the impact on sales productivity of layout and design, merchandising, and customer segments.; Identify the various motivations for tourist shopping and how they can be met. Shopping Motivations: Nostalgia – souvenirs are reminders of the places people have traveled. ;Prestige – buying local art allows tourists to show appreciation for local workmanship and add to their personal collections Functionality – convenience and price of items may vary depending on vacation destination Gifts – tourists buy gifts for family and friends Altruistic reasons – tourists may buy items that benefit people and/or places at the destination; Shopping Venues Souvenir Shops – stock items representative of a region Super Markets Clothing Stores Malls – some have become tourist attractions with recreational experiences;Shopping Venues (cont.);Shopping Venues (cont.); Illustrate the impact on sales productivity of:Layout and design / Merchandising / Customer segments All segments are interrelated. Strengthening one area takes pressure off the others and visa versa. ;Layout and Design;Layout and Design;Layout and Design;Layout and Design;Merchandising;Merchandising;Merchandising;Merchandising;Operations;Customer Segments;Customer Segments;