Session1Introduction概要.ppt

Why do people want to start their own business? Identify rewards of starting your own business (motivators): Self-satisfaction - desire to pursue their own ideas Money - financial rewards Freedom and independence - desire to be their own boss Challenge 《2010年中国大学生就业报告》 从学校类型来看，2009届“211”院校毕业生自主创业者为0.4%，非“211”本科院校为0.8%，高职高专院校为1.6%； 从2007届到2009届，高职高专自主创业比例远远高于本科。 越是就业好的学校，自主创业的毕业生就越少。 资料来源：麦可思研究院（MyCOS Institute） 《中国百位富豪那些年读过的大学和专业榜单》（上大学网：2012.7） 高职院校造福优势正在显露 榜单中5位亿万富豪毕业于高职院校，最大的27岁，最小的才22岁。 工作待遇低逼着高职生未毕业便创业 名校学生不愁找工作，创业激情淡化 毕业于重点大学的富豪们在大学毕业后10年左右才“下海”，而年龄在32岁以下且非重点大学毕业的富豪则在毕业前后三五年左右创业。 Who are entrepreneurs? “An entrepreneur is someone who recognizes an opportunity, raises the money and other resources needed to exploit that opportunity, and takes some or all of the risk associated with executing the ensuring plans.” (Barrow, 1993, p.14) Who are entrepreneurs? (cont.) Peter Drucker: Some are eccentrics, others painfully correct conformists; some are fat and some are lean; some are worriers, some relaxed; some drink quite heavily, others are total abstainers; some are men of great charm and warmth, some have no more personality than a frozen mackerel. Who are entrepreneurs? (cont.) Four Primary Characteristics of Successful Entrepreneurs Who are entrepreneurs? (cont.) Characteristics generally accepted as being essential: Strong need for achievement Willingness to take risks Self-confidence Constantly searching for opportunities Total commitment and hard work Acceptance of uncertainty Good health Self-discipline Who are entrepreneurs? (cont.) Entrepreneurship myths: Born, Not Made ?Entrepreneurs Are Made Not Born? “联想之星”创业CEO特训班 山东大学卓越创业基地班 Mainly Money Motivated High Risk Takers Age Matters 褚时健的“褚橙” 玫琳凯.艾施（Mary?Kay?Ash）：创业从45岁开始 Changing Demographics of Entrepreneurs1 of 3 Women Entrepreneurs There were 6.2 million women- owned businesses in 2002 中国，以中小企业家为主的女企业家已占全国企业家总数的25%左右。（2013.1.20中国新闻网） Changing De