strategic management课件.ppt

简介;Chapter 1: An Introduction To Strategic Management;Section 1:What is Strategy;Classification of Strategy战略分类;The Three Levels of Strategy企业战略的三个层次;Which businesses to be in？How to run them?;How to achieve sustainable competitive advantage in given product/market;is concerned with interpreting the role of the function or department in delivering the competitive strategy ;Section 2: Definitions of Strategy;Kenneth R．Andrews’ Definition;H.Igor.Ansoff’ Definition;Four Elements of Strategy;Understanding Synergy;ST = S1 + S2 + S3 + … + Sn;Type of Synergy;H.Mintzberg’s Definition;Definition of Strategy;Section 3: Strategic Management Process;Environment;Strategic Management Process Chart;Strategic Management;THE NEED FOR STRATEGY;Technology and Technological Changes;Two models;The I/O Model of AARs;The External Environment The general environment The industry environment The competitive environment;The R/B Model of AAR;Resources Inputs into a firm’s production process;Strategic Intent;Examples of Expression;Strategic Mission;Examples of Expression;Intent and Mission;Strategic Objectives;Objective System;The Ideas of Strategic Management;1. The Idea of Adapting Environment;2.The Idea of Sustainable Competitive Advantage;Why would companies lose their Competitive Advantage?;The Sources of Enterprise Competitive Advantage;3. The Idea of Reengineering;Organizational Structure Change;4. The Idea of Strategic Alliance;4. The Idea of Strategic Alliance;5. The idea of Organization Learning ;Three Key Points of Organization Learning;By studying the internal environment, Firms determine What they can do;General Environment;The general environment is composed of elements in the broader society that can influence an industry and the firms within it.;The General Environment: SegmentsElements;Economic Cycle;Components of the External Analysis;Exchange and Communication of Cross-cultures;Industry Environment Analysis;The Five Forces Model of Competition;Threat of New Entrants;Bar