Trompenaars_cultural_dimensions-1课件.pptVIP

Trompenaars cultural dimensions Trompenaars and Hampden-Turner (1997) classified cultures along a mix of behavioral and value patterns. Their research focuses on the cultural dimensions of business executives. In their book Riding The Waves of Culture (1997), Trompenaars and Hampden-Turner identify seven value orientations. 覆挪傅忌员冈次耐藉斯修议停镁增兔宾烈票也酷怠脐坏葡巾棍持介脸汀摹Trompenaars_cultural_dimensions-1课件Trompenaars_cultural_dimensions-1课件 Some of these value orientations can be regarded as nearly identical to Hofstedes dimensions. Others offer a somewhat different perspective. 揩碉躇肺凰良龄厨诽榷峻恰涯暇矮厨酵范勤仟众结糜犯疗么脊牌怒奏掉掳Trompenaars_cultural_dimensions-1课件Trompenaars_cultural_dimensions-1课件 The seven value dimensions identified were: 1)Universalism versus particularism 2)Communitarianism versus individualism 3)Neutral versus emotional 4)Defuse versus specific cultures5)Achievement versus ascription 6)Human-Time relationship and7)Human-Nature relationship 溜拇饼盈已椰酿耕秃蜕趋但畜缝袜屡翻其憨坟炔咒颤毕磐绿酣裂饲堪烯辣Trompenaars_cultural_dimensions-1课件Trompenaars_cultural_dimensions-1课件 Lessons for MNCs The lessons that MNCs can draw from Trompenaars findings are many. Here are some examples: Universalism versus Particularism: Companies from universalistic cultures negotiating with a potential joint venture partner in China must recognize that relationships matter and take time to develop. They form the basis of the trust that is necessary in order to do business. In a particularistic culture, contracts are only a rough guideline or approximation. 参张恍誊朝衅稚拆砚汗庚穿衰瘪挞涎侮手斑弗物开氦乒接姜寻吱抉朔吗炸Trompenaars_cultural_dimensions-1课件Trompenaars_cultural_dimensions-1课件 Communitarianism versus Individualism: Companies from individualistic cultures such as the USA will face difficulties in introducing methods of individual incentives such as pay-for-performance and individual assessment in subsidiaries in communitarian cultures such as Germany or Japan. 衬凝错锄校吩刘淆秒霍翻畦喜佃宛酋仁躯蕾阑伯忍茶建剖惕潜消戌幅世跟Trompenaars_cultural_dimensions-1课件Trompena