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Peiren Shao:The Chinese Traditional Acceptance of In Perspective of Contemporary Communication Study(中国古代的生态平衡和生态循环思想),China Media Research.January 2014/Vo1.10.No.1.p47-58.Translated by Guo Xiaochun.The Thoughts of Ecological Balance and Ecological Cycles in Ancient ChinaShao Peiren (Communication Studies Institute, Zhejiang University, Hangzhou 310028, China)Translated by Guo XiaochunAbstract: Ecology, as a branch of sciences originated from the Western world; however, richer and deeper ecological thoughts and ecological concepts than those in the West can be found in the long and profound traditional Chinese culture. From the perspective of ecological balance and ecological recycle, this paper depicts four thoughts and concepts in ancient China, namely, a) Coexistence of Heaven and Humans in Their Own Niches;b) Harmony as the Source of Creativity,Homogeneity as the Root of Stagnancy;c) Balanced Presence of Yin and Yang in everything; Give and Take Between Sturdiness and Softness;And d) Leaving Extremes for the Mean and Balance.In the ecological turn of contemporary social life, such ecological concepts in ancient China can provide food for thought in modern academic studies and become the inexhaustible source and power for the sustainable development of economy and society, taking green ecology as the ultimate goal of both material and spiritual civilization. Key words: traditional Chinese culture, ecological balance, ecological cycles,harmony as the source of creativity,balanced presence of yin and yang in everything, anthropocosmic visionThe first sentence Brain Baxter wrote in his ecological political work goes that “In the sky of ideology, ecologism is a new star.” Ecological studies have become a new direction in the humanities and social science research, and many scholars, at home and abroad, have redirected their attention to this comparatively new realm. Contemporary ecological studies have almost penetrated into all aspects of the humanities and social s
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