商务写作写作 写作5.0 演示文稿课件.ppt

Business letter classification: 1.Establishment of business relations 2.Enquiry 3.Offer 4.Business negotiations (counter-offer, declining a counter-offer) 5.Conclusion of business (sales contract or confirmation, purchase contract or confirmation) 6.Sales promotion 7.Order and the fulfillment 8.Letter of credit (urging the establishment of L/C, L/C amendment, extension of L/C) 9.Shipment (urging shipment, shipping advice) 10.Repeat order 11.Insurance 12.Claim (to lodge a claim, to settle a claim) 13.Other forms: Ask for an agent Processing trade Compensation trade Establishing a joint venture ;Establishing business relations Introduction ●customer business ●To start business or enlarge its business scope and turnover. ●The channels for getting business 1. communication in writing 2.attendance at the export commodities fairs 3.contact at the exhibitions held at home or abroad 4.mutual visits by trade delegations and groups;Outline The source of his information His intention The business scope of his firm and also its branches and liaison offices, if any The reference as to his firm’s financial position and integrity If the writer intends to buy for import, he may also make request for samples, pricelists, catalogues, etc. And the writer should state simply, clearly and concisely what he can sell or what he expects to buy. To close the letter , the writer usually expresses his expectation of cooperation and early reply.;Dear sirs ( sample1) Through the courtesy of the Chamber of Commerce, New York, we are pleased to learn that you are one of the leading importers of bicycles in your country. Our company is a well established company in manufacturing various types of bicycles, for which we have devoted many years of research, we take much pleasure to enclose herewith our current catalog for your reference .if