美发产品销售技巧（Hair products sales skills）.doc

美发产品销售技巧（Hair products sales skills） Eight hundred and seventy-two million one hundred and forty-four thousand one hundred and forty-three What is sales? Sell everything you identify with. Sales are your influence. Only those who do well in sales are the most successful people in the world. Selling is making others like you Sales methods - - understand the needs - - meet the needs - overcome objections What to sell? ---- sales company ---- sales brand --- sales leader --- selling yourself ---- sales, technology and service How do you understand requirements? ---- observation ---- inquiry He who asks is the winner. Changing customer attitudes is central to sales Good communication and improve marketing efficiency The role of communication: British writer Bernard Shaw said, if you have an idea, I have an idea, and after each other, each person will have at least two ideas.. ? Section 1 Customer: foundation of hairdressing business First, what is the customer? The customer is the one who gives us money. The salon is for the customers, not for the boss and the staff. Customers come with money and leave the money in our hair salon. The customer is the foundation and the key to the survival of the salon. Two, the ten principles of successful sales: The customer is the most important asset and the most important person in our company; Customers dont depend on us. We must depend on customers for the survival and development of our salons; The interests of the customer are inviolable; Customers bring us his needs, and our job is to meet their needs; Customers do not interfere with our work, they are our service object; It is our duty, not the grace, that the customer gives us favor to serve him; The customer is not our enterprises outsider; Customers should be given the most courteous and warm courtesy we can give; The customer got all the employees to get the pay; Customers are the lifeblood of sales. These are the basic concepts of marketing, and everyone in the salon must