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营销策略1(Marketing strategy 1)
营销策略1(Marketing strategy 1)
Development is the absolute principle, and sales are really hard work.
In a companys marketing team, people always have outstanding performance, sales growth for the stars; and some mediocre performance, with counterparts in the four living; then some more losers, in addition to their consumption, travel expenses, basically do not see their performance. The reason is that optimists say time, pessimists say destiny, sensible person, regional difference, confused person, customer quality - and so on.
A few years ago, I had a new young business manager, he was trained in marketing professional, in the University and professor of marketing, so for those of us who only engage in marketing, which are very important to him, and I believe he will chushoubufan. He failed to accomplish anything in a few months. Once, I took advantage of the opportunity to visit the market and personally took him to the market. Three days later, he said to me, I see the difference between us.. In fact, you will tell me what customers say, and some theories have also been studied. But I lack the practical experience and skill in sales. Im really running away. Im applying to be removed from the sales department. Let me go to the marketing department. Or?
Visible, in fact, the fundamental difference in sales performance, but also in the sales reached skills and skills. Even the same good graduates in the university can develop or manage the same customer in the same market, and their efficiency and effectiveness may be quite different. The difference is that they have different capabilities to make actual sales.
Why is the actual achievement of sales the most important part of sales? This is similar to playing football, you will air stopping, dribbling, dribbling, pick the ball, dribble, kick, free kick, corner kick, header, ortho, side shot, shot, Daoguajingou, your skills more better, but a kick when you hit the ball in the post, partial! You can bounce back, but tu
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