《企业战略管理》教学大纲（Syllabus for enterprise strategic management）.docVIP

《企业战略管理》教学大纲（Syllabus for enterprise strategic management） Syllabus for enterprise strategic management English Name: Corperation Strategic Management Credits: 3 Credits: 48 hours Prerequisite courses: management, marketing, human resource management, financial management, etc.. Applicable major: Business Management Major Course synopsis Enterprise strategy management systematically introduces the basic knowledge, basic theories and methods of enterprise strategy management. The course is divided into five parts. The first part is introduction. This paper mainly introduces the basic concept, connotation, characteristics and process of enterprise strategic management, the evolution of strategic management and the development trend of strategic management. The second part is the strategic analysis, mainly introduces the composition and characteristics of internal and external environment of the enterprise, introduces the analysis method of the external environment, internal environment analysis, value chain analysis method, SWOT analysis method; further introduction of enterprise resource theory, enterprise core competence, dynamic capability theory, enterprise mission and strategic objectives. The third part is the strategic analysis of the company. It mainly introduces the company level strategy, business layer strategy, international management strategy, and the evaluation method of strategic choice. The fourth part is strategy implementation and control. Mainly introduces the organizational structure and strategy, organizational change and development, organizational learning and entrepreneurial behavior, corporate culture and strategic management, strategic control mode and strategic control type, continuous improvement and strategy. The fifth part is the new idea of enterprise strategic management research. Analysis of the enterprise sustainable innovation, selection and innovation system of cooperative cooperative innovation system, capital and knowledge of log