促销员的语言技巧（The promotion of language skills）.doc

促销员的语言技巧（The promotion of language skills） Say the words, spill the water. This sentence vividly illustrates the important influence of language on human beings. As a frequent promoter of dealing with customers, the necessary language skills must be mastered to avoid adverse effects on customers and sales due to careless language. There are many professional languages in various occupations, such as diplomats who have diplomatic language, playwrights who are accustomed to the use of stage language, and teachers with classroom language. The basic terms of promoters are as follows: 1. polite words Polite expressions of promoters is mainly manifested in the honorific on. The biggest characteristic is: refined and courteous, warm words and solemn. The use of honorifics, attention must be paid to the time, place and occasion, use of the tone to be sweet and gentle. The use of honorifics, should pay attention to the use of you rather than you, which is respect for the customers performance. We should as soon as possible to remember the name and identity of the customer, not a direct call to call its name, such as Mr. Brown, not Brown. Doing so will allow customers to feel respected, so as to eliminate the strangeness as soon as possible, to increase intimacy. I say language is the honorific entry, use of phatic words, often can make customers have a good impression on you. 2. wording modification Sales promoters should fully respect the customers personality and habits, and must not speak of any harm to the customers self-esteem. This requires the promoters to pay attention to the wording of the language. The wording modification is mainly embodied in two aspects: modest and euphemistic: The modest language is modest, friendly language, showing full respect for each other, often consult and discuss type of tone. The euphemism is used to make people pleasant, subtle and less stimulation to replace pronouns, taboo words, twists and turns of expression to suggest that both s