啤酒的发展（Beer development）.docVIP

啤酒的发展（Beer development） Beer industry in the domestic and international development The food science and engineering three directions for livestock product processing, fermentation technology, product processing, food culture with biochemistry, food chemistry, food (animal products, food, fermentation product processing, inspection and other technical knowledge), senior scientific and technical personnel engaged in food production, sales, technical management quality control, product development, scientific research, engineering design and other work in the field of food. The following discusses the development of beer in the food industry. Abstract: at present, the annual per capita beer consumption of urban residents in mainland China is 32 liters, and the per capita beer consumption in China is less than 18.5 liters, about 10% of Germany and 17% of the United states. There are two factors that affect the size of the beer market: one is per capita beer consumption, and the other is population size. Chinas rural population accounts for 69.6% of the total population, according to projections, rural residents per capita beer consumption of about 10 liters. With the accelerated process of industrialization, the living standard of rural residents will continue to increase, the gap between urban and rural areas will be further reduced, beer consumption will further increase, China is the most populous country in the world, and the population continues to grow. Therefore, the beer market space is great. Key words: beer development; improvement Content: in the next few years, the development trend of Chinas beer industry is: 1., Chinas beer market competition will be more intense; market competition tends to standardization; market competition from price competition to brand competition and service competition. Benefit has become the ultimate goal of enterprise. 2., the whole industry has gradually entered the mature stage, the pace of integration in the industry is furth