公共关系含义（Implications of public relations）.docVIP

公共关系含义（Implications of public relations） Public relations (Public Relations, P.R., referred to as public relations) by English Public Relations to Chinese translation, can be translated as public relations or public relations, whether its literal meaning or its actual meaning is basically consistent, refers to the communication and relationship between the groups organization and public environment. Public relations is also a new specialty of higher education in our country, offering courses from junior college to undergraduate degree to the highest degree. There are many definitions about public relations. Generally speaking, a social organization uses the means of communication to form a two-way communication with the public concerned, so that both sides can achieve mutual understanding and mutual adaptation management activities. This definition reflects that public relations is a kind of communication activity and also a management function. Implications of public relations Public relations (Public Relation) is an organization to improve relations with the public, to promote public awareness of the organization, understanding and support, to establish a good image of the organization to promote a series of promotional activities for the purpose of selling goods. It is intended that social organizations, collectives, or individuals must establish good relations with the various internal and external publics. It is a state in which any business or individual is in a state of public relations. It is also a kind of activity, when an industrial and commercial enterprise or individual consciously, consciously take measures to improve and maintain their public relations status, that is, engaged in public relations activities. As a part of the main long-term development of public relations strategy combination, public relations is the meaning of this management functions: the evaluation of public attitudes, policies and procedures to confirm the individual or organizati