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四维传媒dm管家成长征途(The four-dimensional media DM Butler journey of growth)
四维传媒dm管家成长征途(The four-dimensional media DM Butler journey of growth)
Luo Xianfeng on schedule, work full of dense nodes, as well as the important holiday promotions, China solar term listed on his plan book. For now, he is preparing for the upcoming Christmas promotions.
As Shanghai four culture media Co. Ltd. (hereinafter referred to as the four-dimensional media) director Luo Xianfeng, almost throughout the year without hugh. Many large supermarkets, such as WAL-MART, Carrefour, TESCO (Tesco) and LOTUS (Lotus), the DM magazine is produced by the four-dimensional media, and at the end of the year is the customers sales season. The day before, four-dimensional media access to fortune venture capital and Yi Jin total investment 39 million yuan investment. In the eyes of investors, four-dimensional media has a new business model, to provide customers from its business plan, design production, warehousing and logistics to the full service agency issued. The most important is, four-dimensional media services for the customers to effectively reduce the cost.
Take the upstream and downstream
In 1995, Luo Xianfeng in the advertising industry, its advertising company named four, at the time that advertising is very promising industry. Luo Xianfeng said.
Business at the beginning of the four-dimensional media, mainly in the production of print ads, to help customers make DM magazine (direct mail). The last century in the late 90s, domestic and foreign retail enterprises have started to expand in China, in order to adapt to the transmission characteristics of retail stores, with regional characteristics as the main property store DM advertising became the main media of its retail business publicity.
1997, lotus (now renamed Lotus) became the first commercial super dimensional media client. The appetite is not large, we are from the shop posters in the design of such small live start. Luo Xianfeng said. However, love brains, Xianfeng in cooperation gradually found hidden in th
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