回归营销原点--方太新营销核心的“原点”主张.docVIP

回归营销原点--方太新营销核心的“原点”主张 In the media and information become more and more developed, more and more small advertising influence to consumers, consumers increasingly mature and rational, although we have many enterprises still obsessed with traditional marketing communication tools, but really want to do brand has become increasingly difficult, marketing seems to have truly entered the era of word-of-mouth marketing, we need to really good products and service will do, to continue to develop and win customer trust. Famous marketing guru Philip Kotler said: no matter what kind of marketing enterprises to survive in the environment and development, products are the core enterprises of all production and management activities. The rapid change of the enterprise must constantly develop new products to meet market demand, product innovation has become the norm of enterprise management. 4Ps (product, price, place and promotion) of marketing strategy since the end of 50s proposed by JeromeMcCarthy, has a profound influence on the theory and practice of marketing, marketing managers are regarded as a classic marketing theory and how to realize the combination of marketing under the guidance of 4Ps theory, practice has become the basic operation methods on marketing the. In order to continue to introduce new marketing concept today, a variety of marketing are all kinds of war, price wars, advertising campaigns, promotional war, channel war, end war, people sea, concept warfare, dazzling. But on the other hand, consumers are confused by a lot of concept, the popularity of the concept of brand management, many enterprises follow the mainstream, but the lack of focus on the product, even in the product concept is backward marketing concept on the grounds, refused to consumer research, product development and innovation project and product related investment in the product concept. The times, product improvement and innovation have a lot of space, and now, technology and cultural p