国美苏宁狂吻b2c（Gome Suning kissed B2C）.docVIP

国美苏宁狂吻b2c（Gome Suning kissed B2C） S general manager Ling Guosheng to let reporters to help him ask Kuba CEO Wang Zhiquan, why do they website commodity prices are so low, but sales did not go up? As the B2C e-commerce company, Suning Appliance Group, officially launched in January 2010, annual sales reached 2 billion yuan last year, this year is expected to reach 10 billion yuan. Ling Guosheng said: this is no suspense, 1~5 months we had already completed 3 billion yuan in sales. In contrast, the progress in the field of B2C Gome will slow some. In November last year, through the acquisition of Kuba, Gome has direct independent B2C website. Kuba annual sales of 500 million yuan last year, and this year the target is only 1 billion 500 million ~20 billion yuan. Gome in April this year, the online version of the online store, its sales target this year will keep from talking about. Ling Guosheng was very puzzled. In Wang Zhi full, he calmly said: do not look at the sales, to see the value of active users. The traditional enterprises turn to do e-commerce, will think everything is very simple. He thinks, traffic, conversion rate, the order price, a single warehouse, and it can not reach the expected sales. From this point, Gome online mall general manager Han Depeng and Wang Zhiquan from the network, money can do things that are not difficult, I want 1 hundred million traffic tomorrow, as long as the money will be able to. But that is not the United States want to do. Gome and Suning strategic layout and expected in the field of B2C e-commerce, the existence of very different. Su Ning of the online business scale is expected to take a radical strategy, is expected to 2020 B2C sales reached 300 billion yuan. While the United States is to take conservative strategy, in 2014 the United States retail e-commerce sales will reach 20 billion -250 billion yuan, accounting for 15% of the online shopping market Chinese appliance. Suning stores to do is a comprehensive platform