基金持续营销的十大策略（The fund continued marketing ten strategies）.doc

基金持续营销的十大策略（The fund continued marketing ten strategies） The fund continued marketing of ten strategies 09 2009 21 August 08:39 panorama network securities times British Schroder investment management company Chinese President Gao: fund continued marketing strategies ten With the summary of the research on overseas experience in sales market funds, the British Schroder investment management company president born in Chinese climax 2009 fund marketing development forum ", said a fund company's marketing team must first locate ourselves in the continued marketing strategy, that is to take what kind of marketing idea to your company fund products. In the specific marketing skills, there are ten main strategies. The first strategy is the concept of the two emphasizes the fund choice. The first is Matthew hengqiang. This kind of marketing skills to make investors believe that fund companies will continue to be a brilliant record. The second is the concept of mean regression. The idea is to tell investors that when the fund industry rules, no one can beat the market long-term stability. Not a good fund performance, with changes in the market is likely to be re energized". Especially those for asset allocation or stock reason behind the fund is likely to come. And those whose management fee or sales charge caused by high performance behind the fund, the possibility of the improved performance is much smaller. The second strategy is to emphasize the role of asset allocation on investment returns. Relevant statistics show that the effect of asset allocation of the fund's investment portfolio is up to about 92%. Thus, the role of asset allocation is far higher than the stock selection on fund performance contribution. The third strategy is the two calculation methods emphasize fund investment returns. The performance of time depends on the specific amount, investors in investment and fund investment. The fund manager's performance depends on stock right selection, position l