国际炊具市场现状（The present situation of the international market.）.docVIP

国际炊具市场现状（The present situation of the international market.） The present situation of the international market. On the international market, according to the production ranking global cooker top four are: the United States NEWELL, France TEFELLSEB, Hongkong MEYER, Indonesia MASPION. The global cooker market can be basically divided into the North American market, the Asian market, European market, Latin American market, the Oceania market and African market. (1) the North American market capacity after Chinese cooker. Only the United States, annual sales of 90 million or more (including stainless steel and electric cooker, Aluminum Alloy). In the cooker on the supply of the Newell group under the CALPHLON, led by MIRRO, Worldkitchen, all-card and other brands. (2) Asian market, the Japanese market development has been very mature, because the labor cost is relatively expensive, most Japanese companies have begun to turn to overseas brand; Singapore, Malaysia market, mainly imported; living conditions in Kampuchea, Laos and other countries, the purchasing power is low; their products is relatively low level, compared to purchasing the product is low grade products, India, Vietnam, rapid economic growth, but the brand has not yet formed, the market has a certain potential for development. (3) the European market is a relatively mature market, manufacturing and trade are developed, in addition to the local French brand TEFELL, American NEWELL, Hongkong MEYER and Indonesia MASPION brand, the foreign trade business is also developed, therefore, the cookware industry competition is quite intense, high barriers to enter period. (4) the Latin American market, Latin American countries because of long-term implementation of the opening-up policy, foreign trade commodity market and maintain close ties with foreign trade plays an important role in the national economy. The market is not developed by imported kitchen industry. Therefore, there is a large market space. (5) in the