如何建立市场营销人员的绩效管理机制（How to establish the performance management mechanism of marketing personnel）.docVIP

如何建立市场营销人员的绩效管理机制（How to establish the performance management mechanism of marketing personnel） Series: Marketing people on the road. This is an article written by the author in 2001 but, with the development of the theory of marketing strategy, and the emergence of many new management mode, so this paper put here for reference. Author: A case, (Note: this case is a virtual case, non real business case) A company is a joint-stock paint company in industrial coatings market have a certain reputation, from the beginning of 1999, according to the market development, invest a lot of money to devel