家电渠道变革的第三次浪潮（Third wave of appliance channel reform）.docVIP

家电渠道变革的第三次浪潮（Third wave of appliance channel reform） Chinas vast number of household electrical appliance manufacturers are experiencing self built channels and multi-channel diversification of the main melody, a new round of channel changes. In fact, this is the third channel change that Chinese household electrical appliance enterprises have experienced since the early 90s of last century. If we pay the wrong words, you will find it showing a channel to gain weight, weight, and weight gain clear track. However, quite interesting is that the previous channel change is because of the rise of Gome, Suning and other channels and channels of the high cost of self unbearable, but now the channel change times unbearable because of the Soviet Union and the United States brought market strong voice changed hands, and is costly. The reason why this happens, that is because the channel is always rely on many of our enterprises win the market and rely on, is to settle down, which has highlighted keywords or control; that is because, in the enterprise with a China market channel to a buyers market transition time, control has gradually evolved into check. What about checks and balances? Appliance manufacturers have generally recognized, put yourself in front of the main road there are so few stores made indispensable big brand, has a strong brand and products made of cluster enterprise, negotiation skills, retailers, suppliers and retailers to contain alliance self built channels. Big brands and enterprises? Not overnight, even if placed in a longer period of time are not necessarily realistic. How to improve negotiation skills? Retailers hamper retailers The same thing, but also with the acquisition of the United States Yongle, one after another means that Chinas home appliance retail market concentration increasing cases, the space left for himself has become smaller and smaller. Supplier alliance? It looks beautiful. Its too difficult to operate. What about the self built c