小企业规模（Small scale enterprises）.docVIP

小企业规模（Small scale enterprises） Abstract: small and medium-sized enterprises with small scale, market adaptability, quick response to market and innovative advantages, but there is a weak technical force, backward management level and competition ability, low economic efficiency, lack of capital and skilled personnel and other important defects. According to their own characteristics should be how to develop a suitable for their own long-term development strategy, first, choose a distributed target market. Critical to the survival and development of small and medium-sized enterprises; second, choose the product production cycle is relatively short, update speed, customer needs strong regional market. The correct use of product strategy, pricing strategy, promotion strategy, channel strategy to enhance the competitiveness of enterprises. [Key words] target market product strategy price strategy channel strategy promotion strategy Since the machine industry in the world, there are a large number of small and medium-sized enterprises are born each year, and there are a lot of small and medium-sized enterprise bankruptcy. Can still persist after all kinds of setbacks and difficulties, many small and medium-sized enterprises continue to grow and mature, many enterprises have developed into large enterprises and large companies. According to statistics, from 1970s to the present, no matter in developed countries or in developing countries, small and medium-sized enterprises accounted for the proportion of the total number of existing enterprises generally reached more than 90%, even in the big enterprise kingdom said the United States has more than 95%. The process of economic development of small and medium-sized enterprises in the Chinese also contributed to the small and medium-sized enterprises, large enterprises than the unit of capital labor number must be high, there is twice as high, because of this, no serious social problem of employment in the process of industr