广告设计制作的专用术语（The terminology of advertising design）.docVIP

广告设计制作的专用术语（The terminology of advertising design） Design (Design) refers to the art director and graphic designer how to select and configure an advertising art elements. The designer selects specific art elements and combination of them in a unique way, this design style is an idea or image representation. Art produced the preliminary composition of advertising concept, and then copy out with his expertise in graphic design (including photography, typography and graphics), to create the most effective advertising or manual. Layout Layout (layout) refers to the overall arrangement of an ad is all part of the image, title, subtitle, text, logo and slogan, seal, signature. The layout has several effects, first of all, the final layout of the image and feeling help advertising company and customer evaluation and pre production of advertising, for customers (they are usually not the artist) provide tangible change, evaluation and correction, on the basis of recognition. Secondly, the layout is helpful to the creative team advertising psychological component -- that is non text symbols and elements. Savvy advertisers advertising not only hope to bring traffic to their own, but also hope (if possible) to establish advertising for their products - a character image, establish the brand in the minds of consumers (or business) assets. To do this, advertising the appearance must clearly show some image or atmosphere, reflecting the advantages or strengthen the advertisers and its products. Therefore, in the design of advertising layout first draft, the creative team must be to a product or business is expected to have a strong sense of image. In the case of woodland, the creative staff will occupy the picture with the open position mainly scattered in copy combination, is the main reason for the image. Advertising immediately left an indelible impression on the minds of the target audience, the brand added a bit of value. Third, after picking out the best design layout will