进攻者如何打破渠道壁垒（How to break the barriers to channel attack）.docVIP

进攻者如何打破渠道壁垒（How to break the barriers to channel attack） The iron market, water (distribution), taking market time in the state of competition. As for the parties who set up barriers to the channels, we are called defensive warfare, and we are called attackers on the side of the barriers to attack channels. The competition behavior of breaking channel barriers is offensive warfare. For the attacker, we require in addition to need to have sharp knife, but also pay attention to the level and degree of competition for identification, classification, because of the different degree of competition and categories, it is not the same as the demand for resources and tactics. Offensive is the enterprise, or dealers, or from the strategic principles are the same: in tactics, choose the enemy weakness, the implementation of a resolute attack. Such as the breakthrough point, all to the enemy product structure joint, joint multi gap, as well as the enemy with the price side and side, to find the attacker fast advantage of resources and operations, but also no positive conflict and advantage of the enemy, then determined to concentrate all the breakthrough of resources. In the planning period, always pay attention to progress, correct and straighten out the problems in the process, the correct dash forward, rather than focus indiscriminately everywhere disorderly attack, but also can not touch the nail on the advantage of the enemy. The difference between a manufacturer and a dealer is simply that the manufacturer can support a protracted war rather than the dealer. Strictly speaking, the two key to the offensives effectiveness is to find mainstream products and mainstream channels. Both are benchmarks for attackers to attack. If the dealer is offensive, do not advocate directly into the local mainstream channels, direct confrontation requirements are relatively high, resource requirements are relatively high, leading advocate for local consumption trend products, Zoupian Jian Fe