浅谈企业文化建设中的企业形象塑造（In the construction of business culture image）.docVIP

浅谈企业文化建设中的企业形象塑造（In the construction of business culture image） In the construction of business culture image Hebei Li Zhijun (copyright the author) Along with our country socialist market economy system, the subject status of enterprises in the market competition becomes more and more prominent. In the surge of this trend, the construction of enterprise culture can best embody the essence of an enterprise operation and management features just unfolding in China, gradually prevailed. Enterprise culture? A large system of business philosophy, the spirit of enterprise, with the goal of enterprise, enterprise democracy, business ethics, enterprise system, enterprise unity consciousness, cultural activities, corporate values, corporate entities, enterprise quality, corporate image and other subsystems and almost covers the enterprise? All aspects of business activities. It is from various fields, a reflection of all aspects of the enterprise is relatively different from other social organizations and the characteristics of Jin and hook out of a corporate image from the certain meaning shape. But the enterprise image relative to the enterprise culture, although enterprise culture overall guidance and restraint, but the corporate image shaping the content of corporate culture at a certain professionalism, independence and hegemony, corporate culture on a deeper level is, and the performance of external corporate culture. In practice, understand the relation and difference between the two to carry out these two activities, both supplement each other, mutual promotion and expansion of enterprises should have important guiding significance to all. At present in the business world, common to the corporate image to the enterprise culture construction and enterprise culture construction instead of enterprise image construction of biased, extending and deepening the two construction. Based on the understanding of the two relations, the problem about building the enterprise cult