空调业规模再冲高 品牌企业贴身肉搏管理（The air conditioning industry scale high impact brand close combat management）.docVIP

空调业规模再冲高 品牌企业贴身肉搏管理（The air conditioning industry scale high impact brand close combat management） At present, domestic air conditioning enterprises ranked top six, in addition to AUX, Midea (000527), GREE electric (000651), Qingdao Haier (600690), CHIGO holding (HK0449), Hisense Kelon (000921) have landed in the capital market. At the end of March, the 5 companies have released the 2010 performance report. China enterprise newspaper the reporter saw: the overall size of 2010 China air-conditioning industry once again finished 5 of the sales revenue growth exceeded 30%, the fastest growth in the United States reached 50.63%, the smallest increase Haier also reached 31.21%. At the same time, the top six brand the competition has entered a new round of close combat phase, the United States of GREE, who is around the first, around Haier, CHIGO who was the third competition. Enjoy the dividend policy Over the past year, home appliances, trade, energy Huimin three policy work force, and become the only air conditioning is also enjoy the three policy support industry. Only energy-saving policy, 2010, the United States, GREE received 2 billion 350 million yuan, 2 billion 147 million yuan of financial subsidies, CHIGO, Haier, Hisense Kelon three respectively received 809 million yuan, 660 million yuan, 518 million yuan of financial subsidies. Compared with the 2010 air-conditioning business gross margin reached 22.54%, the highest GREE, Hisense Kelon for at least 11.67%, other three enterprises gross margin remained at about 17%. The above up to several hundred million dollars, billions of dollars in Huimin subsidies, played an important role for enhancing the profitability of air conditioning companies. Air conditioning industry senior analyst Zhang Yanbin pointed out that policy for the adjustment of product structure, air conditioning enterprises focus on the layout of the market has played a good role in promoting. However, with the exiting policy in June this year, the