电视产业化之我见（I see the television industry）.docVIP

电视产业化之我见（I see the television industry） I see the television industry The television industry is nearly one or two years in the domestic TV industry has always been the topic of discussion, on the one hand, the market economy and accelerate the transformation of the television media competition and survival in urgent need of industrialization, on the other hand, SARFT in the implementation of the broadcasting system reform at the same time, and to use the term cautious industrialization, TV employees are facing more and more deep confusion. However, now the United States and European countries etc. the TV industry has developed for several decades, or from the point of view of our country need for modernization, the television industry is the inevitable direction of the development of TV industry in china. The characteristics of TV products, goods To talk about the television industry, the first to see the TV program is not a commodity. Chinas TV industry was born in Yanan during the formation of the propaganda system, media propaganda weapon, it is because the production need by the superstructure. Its input is the planned economy under the environment of government funding, its output only pure ideological content, but no economic returns. Since the reform and opening up, the office of the Taiwan national control of the television industry gradually liberalized, in TV stations and channels gradually increased at the same time, the state investment in the industry and therefore carry a heavy burden, no output is obviously not able to support the development of the industry, business has become the TV media to obtain the spontaneous behavior of survival. This time, TV programs, TV products become the only means of many TV media to produce economic returns. During this period, TV time, which is a specific time and money into advertising exchange directly, TV commercial paying out. With the improvement of the market economy, TV media business gradually by the market e