营销不是战争---回归营销的原点（Marketing is not war --- the origin of return marketing）.docVIP

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营销不是战争---回归营销的原点（Marketing is not war --- the origin of return marketing）.doc

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营销不是战争---回归营销的原点（Marketing is not war --- the origin of return marketing）

营销不是战争回归营销的原点（Marketing is not war the origin of return marketing） [training] no.: [training]: The first chapter is marketing war First, from the marketing warfare speaking Marketing war was published by Chinese finance and Economics Press, translated from the famous American Marketing strategist Eyre #8226 and Jack ? Rees; Trouts masterpiece Marketing Warfare. Marketing warfare presents: nature of the current marketing is no longer for the customer service, because all companies follow the same principle: marketing is a war, a competitor against the process of how to win, to win to win Qiao strong. Two, marketing is really a war? (a) the nature of war ? to beat (destroy) opponents as a means to achieve peace, safeguard interests over activities for the purpose of. (two) the essence of marketing ? to go beyond the opponent, to achieve the maximization of customer loyalty means to maximize their own interests and activities for the purpose of customer. (three) the war and common marketing 1, competition 2, interest (four) the difference between war and marketing 1, war: ? blow or destroy rivals ? position opponents often only one opponent clear. To meet the demand of unilateral ? ? is the highest realm of peace (no competition) 2, marketing: ? market competitors more than one, some are not clear To meet the various needs of ? ? the highest level is the opponent will never have the opportunity (competition also exists) 3, marketing is equivalent to the consequences of war ? too much attention to the opponent, while ignoring the customer. The vicious competition, inextricably bogged down in #61656. ? kill the tiger and the wolf, infinite mouse not to kill ? Diamond cuts diamond., latecomers become the first. ? otherwise the customer love, edge scattered over. ? love has become the past, how much love can not be repeated. 4, shopping malls such as the battlefield, the war on Marketing Inspiration 1) marketing is a bit like marketing war, not war Relationship marketing