营销应创建体系性竞争管理计谋头脑（Marketing should establish systematic competition management strategy mind）.docVIP

营销应创建体系性竞争管理计谋头脑（Marketing should establish systematic competition management strategy mind） In the traditional marketing practice, marketing is the business use of internal controllable factors (product, price, distribution, promotion of internal control elements) not (political, economic, law, civilization, science and Technology) to make positive reaction to improve the static process of product sales. But with the development of market economy, especially the combination of market competition and increase the marketing strategy commonly used by businesses, the invention of the previous marketing strategy in practice encountered heavy resistance. The first is facing the market management of great Shenyang dragon Jiang Wei, introspectiveness twenty error back, the market move is covered with thick like color, then Zhuangyang Capsule drug Viagra Kaitai market once again become the Waterloo war; be not with the remnants of Wang, enhance the motive power of enterprise can continue to carry out the greedy blame, consciously seek market share, the resolution more romantic, experiential marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, feelings, thinking, action, five aspects related to redefine the marketing concept, design. They believe that the consumer is both rational and emotional, before the consumer, consumer and post consumer experience is the key to the study of consumer behavior and brand operation. Why will experience marketing so quickly spread in China? This is our experience of consumer trends, but is not accidental, the reasons are summarized in the following: 1. the material civilization progress and improve the living standards of consumers Along with the progress of material civilization, peoples living standard and consumption demand are constantly upgrading. In the agricultural society, people are pursuing the ba