国际营销business..docVIP

International Marking Writen by: Zeng, Chaona Class:Business 1 SCN NO. : 075423462 Words: 2,672 Executive Summary This report will explain why PK Electrics is considering entering international markets; give two sources of information that Pk Electrics should access before deciding which international makets to enter; show the key opportunities and threats that PK Electrics associated with entry into international markets and two key factors that it would face; explain the process that PK Electrics would uset to select which market(s); show the available modes of market entry to PK Electrics and evaluate which method of market entry would be most appropriate for PK Electrics and give the criteria to it. To sum up, the domestic market does not offer any prospects for significant growth and competition may be less intense in international markets and so on are PK Electrics is considering entering international markets. Before deciding which international markets to enter , International Business Forum (IBF) and the International Trade Centre (ITC) would provide infornation to PK Electrics. The two key threats and opportunities that PK Electrics could face are access to distribution channels,government policy,and China joining the World Trade Organisation(WTO) and the cheap raw materials. The process to select which markets is that fist, PK Electrics should collect the secondary Research.Second,using PESTLE to analyse environment then use Porter’s 5 Forces Analysis to analyse the environment and take the primary research to find out the entry modle which fit the company.Finally, Eequity joint ventures would be most appropriate for PK E lectrics. Contents Introduction The reasons for entrying international market Sources of information that should access before deciding which international makets to enter Opportunities and threats and two key factors for the key organisation The process for market selection The available modes of market entry Recommanded entry mode Con