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b70失守 一汽奔腾押宝b90上市(FAW Pentium B90 listed on the fall of B70)
b70失守 一汽奔腾押宝b90上市(FAW Pentium B90 listed on the fall of B70)
At the end of May listed in paragraph 2011 of the Pentium B70, recently landed around the 4S shop, FAW Pentium hopes to take this car to reverse the sales trend this year old way down. It is understood that the Pentium B70 sales from Januarys 4763 vehicles all the way down to May, sold less than 2000 vehicles. Looking into the second half of the year, the market is becoming increasingly competitive and the prospects for B70 are far from optimistic. At the same time, it was pointed out that the positioning of higher intermediate models, B90, or will be released during the year. As a result, FAW Pentium will fall into the left and right, difficult to take care of situation?
Spike marketing boost sales
As FAWs first independent B class car, B70 has been high hopes, and enterprises also hope to change the standard after the 2011 Pentium B70, with a new stance on the market, remodeling brand.
However, according to the reporter, this year, B70 sales all the way down, from 4763 vehicles in January fell to 1989 in May, and the first 5 months of this year, Pentium B70 cumulative sales of about 15 thousand, down 36.13%. Its share of market segments in the 130 thousand -17 million models fell from 5.66% in 2010 to 1.73%, and the market share has shrunk significantly.
The environment is uncertain. National Passenger Car Association (referred to as the Federation) sales data released in April, the situation of domestic automobile market downturn, the car sales volume is 1 million 552 thousand, a decline of 15.12%, down 0.25%, this is 27 months, China automobile market has the first production and sales fell. Involvement in the minivan market continued to decline in May, general passenger car overall sales of 1 million 11 thousand and 800 vehicles, 1 million 77 thousand vehicles from April sales fell 6.1%, 1 million 8 thousand vehicles last year compared to only a slight increase of 0.3%.
Experts predict that this year
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