cs营销运作三大法宝（CS Marketing three magic）.doc

cs营销运作三大法宝（CS Marketing three magic） Tipping selling point -- one of the three magic tactics of CS marketing operation Chinas market is now in the Warring States period. With the excessive competition among enterprises, the direct consequence is the homogenization of product, quality and price. This means that now Chinese consumers to choose from 290 kinds of refrigerator in the refrigerator, selection of beer from the 455 kinds of beer, choose cosmetics from 478 kinds of cosmetics, cigarettes from 499 kinds of cigarettes, choose from 575 kinds of shirt shirt, from 609 kinds of packaging water water drink. In the United States and even more, it is subjected to 570 times per day by the commercial advertisement, each person must choose the shoes from 1200 kinds of shoes, clothes from 800 kinds of clothing, choose the car from the 572 car, selected from 138 kinds of toothpaste in the toothpaste, select the program from the 200 television channel...... Experts who specialize in mass communication find that modern people live in endless rounds of advertising, television, newspapers, networks, radio, etc.. A person receives about 1800 messages a day, and a week or so, there are probably 9000 messages trying to grab your attention. Therefore, todays enterprises want to let consumers from advertising tight encirclement, to pay attention to your product, have to take out the originality of selling point can not! The wonderful case: commitment is gold and considerate Situation 1: before you destroy all the pests in your house, you dont owe a dollar. Why do people often go shopping and look for an old brand when looking for an enterprise? Because these brand-name products and old shop, in essence, is covered by excellent product quality and service quality. Thats why brand-name products are so much more expensive than regular products: people are willing to spend extra money on products that sell more confidence. For example, a company called BBBK, a foreign company, is a pest