乡村基慢速冲刺（Rural based slow sprint）.docVIP

乡村基慢速冲刺（Rural based slow sprint） Chinas catering industry has a long history, but unfortunately it has not been able to produce such world-class giants as Kentucky Fried Chicken and McDonalds. Although many companies have issued to create Chinese heroic utterance McDonalds, KFC, but more Kevin already with business failures and vanished: Red Sorghum planted, A De duck off, Ronghua chicken withdrawal, Chinese fast-food staged a tragedy fought out next . Now, another company has raised the banner of challenge. In Chinese fourth Chongqing, in addition to beauty, four night, bang bang, Hot pot name card, and a name card unique, this is the rural base. On November 1, 2007, vice president of Sequoia Capital China dollars more, Heiner Asian venture capital is responsible for signing the Chongqing Gong very rural base, jointly funded $20 million (about 150 million yuan), to make the first brand China rural base of Chinese fast food, and plans in overseas packaging city. Two, the wind does not participate in the day-to-day management of rural base, the main task is to make the village based management more international, standardized, fine, large-scale, the purpose is to do Chinas McDonalds.. Not only is the village based miracle. Chongqing rural base or the highest market share of fast food brand, created a single store customer turnover rate, the highest peak period of more than 2100 people receive customer records. KFC, McDonalds open where we can drive to where, only rural base has such a spirit, in the peak hours, people flow far more than two ocean brands. In the Chongqing franchise concept Hot pot opening all over the country will be rash and too much in haste, the moment, never had joined the rural base money, never to bank loans, never advertise, not to engage in propaganda and reputation since young, unknown to the public opened 46 restaurant for 11 years, and successfully entered Beijing, Shanghai, Chengdu City, WAL-MART, Beijing, Hualian Jia Lefu, a hundred weigh