乳业救赎根本还在营销救市（It is also the bailout redemption Dairy Marketing）.docVIP

乳业救赎根本还在营销救市（It is also the bailout redemption Dairy Marketing） Just as the saying goes, the nest eggs, for what? Stone milk powder incident culprit, melamine on Chinas dairy industry and the market suffered almost disastrous. From the current government departments combined action, especially in the upstream industry chain purged and regulatory mechanism of milk link to start, and self-help industry such as key enterprise quick response, crisis public relations, rebuild the brand image, and strive to restore consumer confidence in the market, in order to restore production and sales, although the market has been recovering to a certain extent, especially the Yili, Mengniu, Guangming and other leading enterprises are finally in the most difficult point is over, but I think, the devastation caused by the Chinese melamine of dairy industry, not only in the experience of a labor pains, weakened China dairy, have been forced to rush into early winter. And the dairy industry to spend this winter in the end how long? The media reports, from all walks of life and most pessimistic argument. Indeed, has been in the rapid growth of the dairy industry to support the development of China despite the rigid demand to a certain extent still exists, but the market niche, in the overall effect of cold social trust crisis from the spread of the consumer market, the industry winter is too cold, we can warm up rejuvenation of the day, there is too much work to do, there is a long way to go, to the long-term supervision mechanism for the establishment and operation of Chinese dairy, dairy enterprises to deal with the crisis public relations, reshape the brand image of self rescue behavior; to the national industrial policy formulation and adjustment of the benign operation and maintenance market the regulations, to compensate the victims, small enterprises and personnel involved in treatment, rehabilitation and so on, is a very challenging topic. Just face, from the consumer to the mark