什么是营销（What is marketing）.docVIP

什么是营销（What is marketing） What is the definition of marketing? This word is in the original Marketing English marketing, marketing itself because of the myriads of changes, involving the interaction of both supply and demand, also includes the physical and virtual product, and heart problems, so the scholars around the world for marketing this knowledge by various angles give different definitions, I will have common definition as follows: The American Marketing Association defines marketing as the process of planning and implementing the pricing, promotion, distribution, and creation of goods, ideas, or services, and for the purpose of creating transactions to meet the needs of individuals or organizations. Philip Kotler (Philip Kotler) definition of marketing emphasizes the value orientation of marketing is offered for sale through the creation of individual and collective, and with others, exchange and value, in order to obtain a social and managerial process what they need and want. The definition for Ross Finlands famous marketing experts Gelon emphasized the purpose of marketing: marketing is in the interests of a above, through mutual exchange and commitment to establish and maintain and consolidate the relationship with the consumer and other participants, the parties to achieve the purpose). Taiwan Jiang Gensong stressed the changes in your marketing marketing OK, and the use of the marketing English Marketing made the following definition: what is marketing? literally, marketing English is Marketing, if the word is split into Marketing Market (market) and ing (English style method is carried out) the two part, the change of marketing can be used the market is now to express the product, price, promotion, channels lead to subtle relationship between supply and demand. What are the main concepts used in marketing? How to sum up the main process of marketing? The main process of marketing are: (1) opportunity identification (opportunity identification); (2) ne