伊利四个圈（Yili four ring）.doc

伊利四个圈（Yili four ring） Conducting Creativity is power. Ye Maozhong: planning. Erie four laps: running to buy ice cream Different products, different consumer groups, there must be different ways of communication. For some products, the emotional communication is more important than communication. For childrens products, information communication is less effective than emotional communication. A good film should arouse childrens inner feelings and be able to stir up their passion. Thoughts of running in the sun In 2000 October, we received a call from the Erie cold division vice president of marketing Changquan Mr., after a brief self introduction, which invited us to discuss matters relating to the Erie ice cream ad. Then, as the table sincerity, he sent the marketing director to my company first communion. Because we are very busy at that time, almost hard to find time to go to Inner Mongolia, the road always called again very sincerely said to us: we sincerely hope to cooperate with the marketing planning limited Ye Maozhong, Yili is worth you to do big brands, so you even squeeze a day to see the queen. We are touched by the sincerity of our clients. What is more appealing than sincere in the process of serving customers? So, on October 7th morning, when we received a reservation from the national day at 7 a.m., we hurried to the airport and took the 9:20 flight to Inner Mongolia, Hohhot. As we sat in the conference room on the two floor of the garden factory office area at Erie headquarters, the afternoon sun was shining through the bright glass windows. As the clear sky of Inner Mongolia has little dust and good atmospheric visibility, the light of the sun is particularly direct and special, and our talks begin in such a bright and clear environment. Lu first told us frankly that he invited us to create the background of the 2001 ice products advertisement. In May 30, 2000 he went to the Erie cold drink business report, after two months of time to complete the i