广西玉林市常昌食品有限责任公司南宁市场推广案（Guangxi City, Yulin Nanning Food limited liability company marketing case tsunemasa）.docVIP

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广西玉林市常昌食品有限责任公司南宁市场推广案（Guangxi City, Yulin Nanning Food limited liability company marketing case tsunemasa）.doc

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广西玉林市常昌食品有限责任公司南宁市场推广案（Guangxi City, Yulin Nanning Food limited liability company marketing case tsunemasa）

广西玉林市常昌食品有限责任公司南宁市场推广案（Guangxi City, Yulin Nanning Food limited liability company marketing case tsunemasa） Guangxi Yulin Chang Chang Food limited liability company Open up the Nanning market marketing plan (planning member) Abstract: the plan to market investigation and analysis as the basis, the main consideration of the comprehensive strength of the enterprise, on the basis of the basic theory of marketing and the theory of resources to improve the Yulin Wu Changchang Nubuck brand in Nanning, the creation of the brand image, expand the market. A planning background The basic situation of Nanning 1. Nanning is the capital city of the Guangxi Zhuang Autonomous Region in Southeast Asia economic circle, the Pan Pearl River Delta economic circle, with Chinese Southern China and southwest economic circle, is the hub of southwest city China sea channel, with Chinese Greentown reputation, is Chinese ASEAN Expo permanent venue. The citys total population of 6 million 410 thousand people, of which the urban population is 1 million 520 thousand people, is the largest population flow in Guangxi city. In 2005 the citys GDP of 50 billion 150 million yuan, up 10.7 percent over the previous year. Total sales of 42 billion 834 million yuan, total retail sales of social consumer goods 25 billion 498 million yuan. City residents per capita disposable income of 9162 yuan. In recent years, the real estate industry and the rapid development of the catering industry. 2. cultural background According to legend, Yulin Pakistan began in the Song Dynasty, legend of the Southern Song Kaiqing, a surname Kwong salt dealer, exhausted in the transport of salt on the way cattle. He was reluctant to dispose of the cattle, he gave the butcher a good beef pickled, sun dried beef. After coming home, he put the salted beef into a large pot. Supplemented with star anise, cinnamon and other condiments stew. Beef out of the pot after a room full of fragrance, fragrant smell, smell and next door neighbou