建立双赢的合作营销关系（To establish a win-win cooperation relationship marketing）.doc

建立双赢的合作营销关系（To establish a win-win cooperation relationship marketing） With the wide application of the increasingly fierce market competition and marketing strategy, it has been found that many well planned marketing mix in after the implementation of the difficulties, because the opposite relationship between manufacturers and suppliers, distributors and peer competition vicious competition between rival, to re-examine the relationship between enterprises, help in our understanding of a new marketing concept, marketing cooperation. This paper from the perspective of the manufacturer to discuss cooperation marketing advantage and how to establish cooperation relationship marketing. A win-win cooperation marketing The modern enterprise marketing calls a win-win philosophy embodies the new concept of marketing - Marketing cooperation. Cooperative marketing is through the establishment of a long-term and stable relationship of cooperation between enterprises, so as to jointly improve its revenue, expand market share marketing objectives marketing activities. 1. cooperation with suppliers Close cooperation between enterprises and suppliers, fully communicate product development, quality and other information, to achieve marketing objectives will be more conducive to both sides. To establish long-term stable cooperative relations between suppliers and manufacturers, suppliers should be given a reasonable profit, so that the supplier gives considerable cooperation in product design, development and manufacturing etc.. Two cooperation can play a good effect in some aspects: (1) product specifications. The enterprise and the supplier collaborative work can ensure to provide accessories specifications both for the production ability of the supplier can meet the manufacturers requirements; can not only reduce the return ratio, and can improve the distribution level, reduce the transaction costs, the supplier and manufacturer of both sides are more satisfied. (2) quality. Bec