打造一个品牌（To build a brand）.docVIP

打造一个品牌（To build a brand） Therefore, the brand is not far away, it is in our immediate interests, we need to start from scratch, and do a good job. Now, open up your own brand building, look forward to more professional guidance and benefit people who are committed to brand building and management. A brief review of brand building and management in China First, overall, China brand construction and management of the main task now falls on companies and advertising companies, advertising companies and the characteristics of itself and the current environment based on reason, caused almost entirely to rely on the spread of the construction and management of brand situation, this approach has the potential to create a strong brand, because only spread the terminal level is one of the tools of brand building and management, several practical examples in the dissemination of why dont seem to have enough support. Second, business or advertising company, still do not have the brand construction and management as an important business behavior, because the reality or history, enterprises pursue short-term interests, it will inevitably cause the market, this matter according to the method of decision making system is not enough to regulate brand awareness, but in the end or things later, often feel confused and waste. Third, understanding of the corporate wisdom, knowledge service industry has a deviation for heavy thought accounted for a large component: because of the lack of scientific and effective methods of knowledge services, some low level of harm the enterprises trust and expectation. Fourth, professional and standard brand building and management services have not yet formed a larger and better market, and they are not enough in place. However, it is undeniable that domestic enterprises and knowledge service organizations have paid too much sweat and have made great achievements in the process of brand building and management. Brand building and management framework