打造领导力品牌（Create a brand of leadership.）.docVIP

打造领导力品牌（Create a brand of leadership.） That is to ensure that the business evergreen, also can make the method of senior talented people. Methods to build leadership brand A brand of products between the companys output and reputation and consumer demand and the expectations of investors put up a bridge. Hence, the same brand of leadership is based on the market to the company spokesman -- senior leader of the expected behavior. An enterprise wants to long-term success, to reserve sufficient leader successor, should be above five principles as a guide, in accordance with the following steps to build their own brand of leadership. Step1: a prerequisite for the establishment of leadership Any brand to be established is not in a day, it must contain two basic factors: the basic characteristics and differences. The general characteristics of the first to have similar products, such as Volvo automobile, first of all it is to have a variety of basic parts, automobile, engine, wheels and other sites. Secondly, it also reflects their personality out of the ordinary, namely the brand differences, mute engine performance, high driving safety, the accident rate is low, and the quality of service and so on. These two factors are indispensable, but must have the basic characteristics. Therefore, a prerequisite to build leadership brand must establish leadership. If the enterprises want to establish a prerequisite to leadership, we must clearly understand the so-called leadership criterion, this criterion must meet five basic requirements: First of all, the leader must be familiar with the business strategy, the future can have their own views, and to the appropriate location for the company to continue to win customers. Secondly, the leader must have the execution, that is to say, they must have the ability to create moving smoothly and effectively and can adapt to the change of the organization system. Third, the leader must manage the companys existing talents, know how to ins